Moura Brasil Eye Drops

With this campaign, we aim to bring Colírio Moura Brasil to a younger audience

We decided to rebrand the brand, to communicate in a clearer, more objective and eye-catching way among its main competitors, using a minimalist and retro trend.

Goal

To achieve the brand's desired objective, we produce a series of actions throughout the year for online and offline media in order to increase brand awareness among younger audiences and also build brand loyalty among its customers.

We redefined the logo, changed the packaging, produced giveaways, trends on social media, advergames, activations at festivals, and many other actions for the year 2023.

Project`s Stages

In this project we decided to divide the annual campaign into four stages that covered all aspects of the sales funnel (Awarness, consideration and conversion)

PHASE 1 – New perspectives

PHASE 2 - "Eyedrops" for my Eyes

PHASE 3 – Moura in Summer

PHASE 4 - Moura at Lolla

Some of the arts...

Here are some more pieces developed for the eye drops campaign phases involving digital media and Out of Home, as well as gifts for consumers.